The #1 Secret Every Entrepreneur Discovers As Their Business Grows
Each one of us has a gift (or multiple) — something that sets us apart from the crowd. You might have heard these referred to as a “zone of genius,” a phrase coined by Gay Hendricks in his book, The Big Leap.
These gifts are skills that you can use with ease, things that light you up and feel like the path of least resistance. If you aren’t sure what your “gift” or “zone of genius” is, think back across your career. What have been your motivations, interests and dreams? Your gift is likely hiding in plain sight.
For example, my gift is crafting compelling copy that helps my clients facilitate seamless launches, sell their programs and truly connect with their audiences.
Here’s how you decide what to delegate in your business.
1. get clear on what you do in your business
Write a to-do list of everything you personally do in your business.
Go over that list with a marker, or a highlighter, for all the things you do that match your gift. If you’re the big picture thinker, that could be strategizing launches. For my effortless organizers, you might highlight all the operational aspects of your business. Leaders, for you, it’s showing up as the face of your business.
2. note what isn’t your gift
Now look at the things on that list you didn’t highlight. What tasks are left?
For leaders, it could be anything that takes you away from strategizing and standing in your power, like tedious admin or research-heavy copywriting. If you’re a course creator who loves to teach and engage with your community, you might find lead generation, and writing blog posts doesn’t light you up. If you consult or charge clients a particular dollar amount per hour, you might find it frustrating to have to say no to client work to deal with business tasks that aren’t as good a use of your time.
For years, I said I was going to launch my website, but I never got around to designing it. I bought a course, I set aside time, I dabbled. But I knew I wasn't great at it, so I kept putting it off. Until I hired a professional — and I've never been so happy that I did.
Because website design isn’t my gift. By outsourcing it to someone else, I was able to stay in my zone of genius and do what I was best at, making me instantly more productive. I also got a top-class website out of it too.
3. Decide what to delegate from your list
Once you’re clear on your gift, you can free up time by delegating what isn’t your gift.
I used to create all my own graphics for social media. I knew how to use a tool called Canva, so why wouldn’t I? But each month, I would sit down and create something I wasn’t happy with. I would spend extra time working on them, only to give up and say “good enough”. But the day I hired someone who DID love graphic design and was truly gifted at it, I asked myself, “why didn’t I do this sooner?!”
There was no more struggling on my end, and I’m supporting someone else who LOVES this, so I can focus my time and energy on something I truly love.
If you’re ready to reclaim time to focus on your gift or zone of genius, and want to outsource copywriting or marketing strategy, contact me for your free 30-minute call.
