Here’s A Peek At What I Can Do For You Too…
What Scott Oldford Had To Say…
My role: Copywriting, Copyediting, email marketing, content strategy & media planning
“I had the pleasure of working with Kelsey Woods for almost a year at Wisdom Media. Throughout her tenure, her impact on our team and projects was nothing short of remarkable.
As Wisdom Media navigated the acquisition and sale of various businesses, Kelsey seamlessly transitioned into every new role with a sense of ownership and dedication that was inspiring to witness. She demonstrated an exceptional ability to learn and adapt quickly in our ever-evolving business landscape. Her loyalty and dedication to our growing and changing vision made her an invaluable member of our team.
One of Kelsey’s most notable contributions was her lead role in publishing several of our major newsletters. Her commitment to excellence ensured that each publication was not only completed on time but also met our high standards of quality. Her high-level copywriting skills were evident in every piece of content she produced. With audiences totalling over 100,000 subscribers, Kelsey's work directly influenced our wide-reaching impact.
Beyond her professional skills, Kelsey’s influence extended to our team's morale and dynamics. She inspired us all to strive for better, try harder, and aim higher. She has a unique ability to make everyone around her aspire to be better.
Kelsey was more than just a team member; she was a catalyst for growth and excellence at Wisdom Media. Her contributions have left a lasting impact, and I am confident that she will continue to excel and inspire in all her future endeavors.”
— Scott Oldford, Industry-Leading Business Mentor, Advisor & Investor
Honeymooners Travel Agency
My role: Brand Messaging, Website Copy
"Despite working with numerous copywriters before, no one fully grasped our vision until we found Kelsey. She possesses a unique talent for interpretation and active listening. Her ability to grasp the essence of our brand and communicate it effectively is truly remarkable. Working with Kelsey exceeded our expectations — this copy is what we always dreamed of for our website. We look forward to reaching many significant milestones together over the next 6 months.”
— Andre & Joana Santos, Founders Of Award-Winning Agency Booking 8-Figures In Travel + 300K on Instagram
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We've always struggled to find someone who could truly encapsulate our vision for the Honeymooners brand. As a travel company with a deeply personal story, translating that into words proved to be extremely challenging.
Despite working with numerous copywriters before, no one fully grasped our vision for our international website launch — until we found Kelsey. This is the first time we’ve focused on copy before design, and our web designer adored this process and Kelsey’s work.
Kelsey possesses a unique talent for interpretation and active listening. She not only understood our desires but empathized with our feelings, which was incredible. Her ability to grasp the essence of our brand and communicate it effectively is truly remarkable.
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Working with Kelsey has been a transformative experience. She approached our website with unparalleled dedication and insight.
Throughout our collaboration, Kelsey demonstrated exceptional professionalism and a keen understanding of our needs. Her communication skills are outstanding, ensuring every detail is addressed comprehensively, and her emails are meticulous, which greatly helped us manage expectations and achieve success.
Overall, our experience working with Kelsey exceeded our expectations, and we are grateful for her invaluable contributions.
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Thanks to Kelsey's expertise, we know we're on the right path to significantly impact our business. We haven't launched our website yet, but this copy is what we always dreamed of for our website.
Kelsey's keen understanding of our brand allowed us to create compelling content that resonates with our audience. We’re optimistic about the impact of our collaboration with Kelsey, and we're incredibly motivated to elevate our brand to a global scale.
With Kelsey on our team, we're confident we can achieve this goal, and we’re thrilled to have her support. We look forward to continuing our partnership for the next 6 months to reach many significant milestones together.
What Alex Cattoni Had To Say…
My role: Copy coaching & mentoring
“I hired Kelsey to join my coaching team for my once-a-year coaching program and it was the best decision ever!
Kelsey was such an incredible support, not only to me and my team, but to my customers. As a Copy Posse Coach, Kelsey assisted me in co-hosting Q&A calls, conducting copy critiques, facilitating group interaction and discussions in our private community, and keeping my students accountable to finishing the program strong.
I especially love the practical advice, encouragement and experience Kelsey brought to the team. She is incredibly kind and generous with her wisdom and that shines through in how she shows up for the community.
I loved working with her SO much, that I hired her again as a mentor in my copywriter membership. I’d definitely recommend her to anyone else looking for copywriting or coaching support in their business.”
— Alex Cattoni, Founder Of Copy Posse & Awarded Marketer Of The Year 2024
Wisdom Media & The Wisdom Group
My role: Copywriting, Copyediting, email marketing, content strategy & media planning
“We needed to expand our team and we were unwilling to sacrifice the quality of what we emailed to our audiences. Kelsey managed our needle-driving newsletters with the highest readership, as we increased our weekly email production to better serve our partners and audiences. The executives trusted she would own them, and she did — each and every time."
— Steven Daar, Chief Marketing Officer
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We needed to expand our team to get executives out of the content creation and editing side of the business.
Our challenge: Copy and content was a strong suit of our executives, and we were unwilling to sacrifice the quality of what we emailed to our audiences.
After several rounds of recruitment, as well as dozens of conversations and test projects, we finally found someone for the job.
If you're reading this, you can probably guess it was Kelsey :)
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Kelsey brings a well-rounded skill set and willingness to contribute that was key for our scaling phase, as we began to produce and publish more partner copy and content.
Even though we re-negotiated scopes and SOWs several times as our business needs changed, Kelsey showed up to serve as a high-level content editor and email copyeditor.
She was a direct point of contact for our valued partners, knowing that she would provide high-value copy in a professional, friendly manner.
Kelsey was wholly invested in the success of our business and the achievement of our goals.
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Kelsey owned key outcomes and operated in her role in a way that strongly supported the team, as opposed to a way that drained the team (I'm sure you know the type).
Whatever clear outcomes were assigned to Kelsey, the executives trusted she would own them, and she did — each and every time.
As a result, we moved Kelsey to manage our needle-driving newsletters with the highest readership, and increased our weekly email production to better serve our partners and audiences.
What John Coburn Had To Say…
My role: Copywriter & Email List Manager
“We were launching a done-for-you email management offer called ‘Your Email Partner’ and needed help. Juggling acquisition, client success, hopping on calls and more was a challenge, so we were looking for a rockstar to help manage client fulfillment & copywriting.
We posted on Facebook & in some elite email masterminds, but Kelsey became the obvious choice after seeing her copy samples & hopping on a call. Out of over 120+ applications, Kelsey was the one we decided to hire, and she crushed it from day 1.
Both clients she worked with loved her style, and they were confident in her sending daily emails with very positive feedback. One quick campaign she sent even got ~$1000 cash collected early on.”
— John Coburn, Co-Founder Of Your Email Partner & Generator of $3M+ For Clients
John Abbott College Continuing Education
My role: brand messaging, marketing strategy, launch copywriting, email marketing
"We were launching a brand new training program, and didn't know how to bring this new idea into the world. Kelsey provided brand clarity, a strategic sales funnel approach, a strong unifying message, step-by-step processes and copywriting assets. Her email campaigns led to above average open rates, ranging from 33-60%."
— Sylvie Boucher, Business Outreach Manager
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We were launching a brand new training program for leaders in a variety of sectors, including education and healthcare.
People Training Solutions is an online, condensed workshop series that supports leadership development with soft skills, like conflict resolution, running effective meetings and leading hybrid teams.
We didn't know how to bring this new idea into the world, or promote it, so after a round of interviews, we inevitably chose Kelsey to help us brand it and market it effectively.
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During our first few meetings with Kelsey, we talked and she listened. She peppered our conversations with clarifying and probing questions.
What surprised us all, was how well she captured our vision and intended outcomes.
Equally surprising was how well Kelsey filled in the gaps in our thinking and planning — offering ideas and strategies that we hadn't even considered or thought about yet.
Her energy and insight were valued and amazing!
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After listening to our story, planning and intentions, Kelsey created a detailed brand messaging guide that encompassed everything we'd been thinking and feeling, helping our whole marketing team get on the same page (which was much needed).
Kelsey provided brand clarity, a strategic sales funnel approach involving our communications strategy, developed of a strong unifying message, provided step-by-step processes and used her copywriting skills to create email content and social media calendars.
The email campaigns she strategized and wrote for 4 different audiences led to above average open rates, ranging from 33-60%.
Storable
My role: Copywriting, CONTENT writing
"Thanks to hiring Kelsey and her team, we were able to ramp up content production and finish our project far more quickly than if we’d stuck with our original content source. Now that the original project has wrapped up, we’ve asked Kelsey to stay on because they’ve been so great. I would highly recommend adding Content by Kelsey to any team. Thank you Kelsey!”
— Meredith McLaughlin, Director Of SEO
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Prior to hiring Content by Kelsey, we were using a writer marketplace for most of our content production. But we consistently received copy that was well below our quality standards.
We needed to rapidly scale content production on our eCommerce site, but knew we wouldn't be able to do so efficiently unless we found a different solution.
Our current webpages didn’t have any GEO-specific content. We needed targeted information with location-specific details to aid our consumers. This content would help them make informed decisions about what to expect if they moved to a specific city, or whether they should move there at all. That's when Kelsey and her team stepped in.
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Kelsey Woods is fantastic to work with! She knows her stuff, is a talented writer, and an all around consummate professional.
We hired her team to join our writing team and create GEO-specific content that would improve SEO rankings with our main competitors. Her team quickly got up to speed on our brand voice, creative brief and target audience, so they could start writing immediately (and submitted assets that required minimal (if any) edits).
With a project like this that requires a high volume of the same task, Kelsey’s team still found ways to keep the information fresh and relevant, even though it had the potential to become monotonous.
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Due to the support we received, we ramped up content production and finished our project far more quickly than if we’d stuck with our original content source.
Kelsey’s team approached every brief with thoughtful questions and ideas to present the information in clear, concise language. She also offered feedback on how to improve the process, always kept me in the loop on her progress, and made sure she knew exactly what was expected of her.
Now that the original project we hired Kelsey and her team for has wrapped up, we’ve pivoted to a new project and asked her to stay on because she's been so great. I would highly recommend adding Content by Kelsey to any team. Thank you Kelsey! :)
Lancaster Brain & Spine
My role: MARKETING STRATEGY, WEBSITE COPY, MARKETING MATERIALS, CONTENT MARKETING
"Working with Kelsey helped me vocalize what I truly wanted for my practice. Getting clear on our messaging and client experience resulted in a significant increase of consultations and our patients now say they've seen us online. But the biggest win for us is that we're now getting the type of patients we want, which allows us to make a bigger difference in their lives."
— Dr. Shayne Bushong, Founder & Chiropractic Neurologist
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Honestly, our marketing plan was pretty non-existent. We'd tried a few things here and there, but we struggled to find our voice, so we mostly avoided it altogether.
Our website was old and outdated, difficult to navigate, and the messaging didn't accurately represent us.
We also didn't have the time or expertise to strategize, create and execute any form of marketing plan. Not to mention having anyone in-house who could help us.
Up to this point, we’d relied heavily on referrals from other medical offices, and we wanted to start bringing in more patients organically.
And the patients we were getting weren't generally the type we wanted. We're a specialized clinic and we want to help people with specialized problems, yet that wasn't who we were attracting.
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Hiring a copywriter and working with someone like Kelsey who truly understands marketing strategy forced me to think critically about what I wanted for my practice.
I really enjoyed her process because a) it was easy, and b) she helped me visualize what the perfect practice could look like, and what would make me happy.
Rather than accepting my business as it was, Kelsey and her team helped me get clear on what I wanted so our messaging would attract that type of patient.
Kelsey is truly great to work with. She's so patient, and she always asks such great questions to dig deeper and pull more information out of me.
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Kelsey and her team helped us with so many things — redo our website, clarify our messaging, start a regular blog, create a marketing brochure, write magazine articles, and show up consistently online across multiple platforms.
And guess what? People started noticing. There has been a significant increase of consultations booked through the website, and our patients are now commenting that they've seen us online.
But the biggest win for us, is that we're getting the type of patients we want. We're working with more specialized cases, which allows us to make a bigger difference in their lives.
We knew we needed help with marketing, but we didn't realize how powerful getting clear on both our messaging and our vision first would be in our overall efforts.
Christie Studios
My role: Brand voice guide, website copy, blogs
“It was like she could read my mind! Kelsey and her team understood my vision and made sure my copy reflected it, even including cute dog-related puns to capture my personality. I'm so excited to launch my new business with killer website content and topical blogs that align with my brand and future vision. I’ll definitely work with Kelsey again in the future once I'm up and running!”
— Christie Duran, Founder & Videographer
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I had an idea of what I wanted my business to look like but I needed help organizing my thoughts and putting it all into words (aka make it sound great).
I had SO many ideas and I knew there were so many steps, but Kelsey helped me slow down and start with the basics.
I'm a very visual person, so I knew I needed help establishing a brand voice before I started creating content or reaching out to potential clients. Kelsey helped me build the foundation of my new business.
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Kelsey is such a great listener and communicator. It was like she could read my mind!
She asks thought-provoking questions to pull out the authenticity out of me and then put together a brand voice that accurately reflected what I want to say.
Her team understood my vision and made sure that my copy reflected it, even including cute dog-related puns to capture my personality.
Starting from no previous brand info or website, Kelsey asked the right questions to produce exactly what I needed with hardly any revisions. She is so kind and I loved working with her!
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I'm so excited to launch my new business with killer website copy and brand blogs that align with my brand and future vision.
I know handing the brand voice guide over to creatives will make collaborating in the future so easy, knowing exactly what Christie Studios stands for without me having to reiterate it.
I will definitely work with Kelsey again once my business up and running! You won't regret your decision work to work with her.
Brighten Therapy
My role: Brand messaging guide, website copy, email marketing, content marketinG
“Get this… Over 50% of inquiries are now from IDEAL clients (site clicks have doubled, calls booked tripled!). A competitor even told me my lead magnet is SO good, she'll be recommending it to her clients. Hiring Kelsey and her team has been a game-changer — I would still be drowning without her.”
— Sarah Safton, Founder & Speech Language Pathologist
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I'm a speech therapist and lucky to be in an in-demand service, so it wasn't hard to fill my schedule with clients when I got started. But... they weren't MY clients. The clients I wanted to reach didn't know I could help them OR that my services are often covered by their health benefits!
I knew I needed better markeing, but my schedule was FULL and I had NO time create my own freebies, blogs, web copy, social captions... let alone learn how to do it well. I'd heard of other SLPs hiring copywriters and decided to find someone who could help me too, as I had SO MANY ideas but zero time to execute. Hence, Kelsey!
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Kelsey and her team are fan-TASTIC, helping me FINALLY show up consistently online (no more months of silence — yay!). They navigated regulatory challenges that come with healthcare advertising, and deciphered professional jargon and science-specific literature to create parent-friendly content. Kelsey explained the theory behind how and why she thought one option was better — I learned SO much working with her.
As a business owner with chaotic energy, Kelsey provides reasonable timelines, ensures we touch base regularly, all while being the BEST business hype girl. Having her on our team has been amazing and I would still be drowning without her. I highly recommend hiring Kelsey even just to strategize and create powerful brand messaging. Working with her has been a game-changer.
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Let's list them all, shall we?
1) Publishing killer monthly blogs after a year of NOTHING.
2) Started an email list after planning to start one for 2 YEARS and created two lead magnets. After several months, my welcome sequence still has an 83-85% open rate, 18-38% click-through rate and 0 unsubscribes — seriously.)
3) After launching my new, ideal-client-targeted website, site visits DOUBLED and clicks to book online TRIPLED.
4) When I write content, I now have the knowledge, skills and an incredible GUIDE for messaging, so our voices are in unison — there's no difference between when Kelsey's team writes or I do.
5) AND BEST OF ALL... 50% of inquiries I'm now getting are IDEAL clients. The people I truly love to serve are finding me!
Ed Krow
My role: Brand management, email marketing, Lead generation, website copy, content creation
“Kelsey’s signature monthly process made my marketing efforts flow seamlessly. She effortlessly drew stories out of me and tied them to my brand. It was incredible what Kelsey and her team could create with just one monthly call, freeing up so much of my time. Colleagues, friends and industry partners were continually messaging me to say they loved what we were putting out, so I knew our efforts were being seen and well received.
— Ed Krow, Founder, Speaker, Author & Talent Transformation Expert
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Before hiring Kelsey, I had multiple people helping me with marketing and I was frustrated with the process.
Things were getting missed, typos were being published and there was a lack of timeliness — I wanted the simplicity of talking to one person who understood it all.
I didn't just need someone who could do social media, but I was searching for a professional who could also create quality content, coordinate my multiple platforms and manage my brand effectively.
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Kelsey is so easy to work with and her signature monthly process made my marketing efforts flow seamlessly.
She has a knack for effortlessly drawing stories out of me and then tying them to my brand. I was continually amazed at her ability to pull the essence out of my experiences with leading questions that just felt natural.
It was incredible what Kelsey and her team could create with just one monthly call, freeing up so much of my time.
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While working with Kelsey, we accomplished 1) rewriting my website, 2) activating a dormant blog, 3) consistently communicating with my audience on multiple platforms, 4) putting on a LIVE ticketed event, AND 5) designing graphics to support most of those items.
Colleagues, friends and industry partners were continually messaging me to say they loved what we were putting out, and to keep it up, so I knew our efforts were being seen and well received.
Kelsey's small-scale boutique agency truly can be an all-in-one solution for copywriting, marketing and content creation.
Sophy Cee Photography & Education
My role: Audit, Brand Messaging Guide, Email Marketing
"It's like Kelsey went into my head, extracted every little idea I had and turned it into incredible words. My emails are performing AMAZINGLY!!! I am beyond proud to send out this email sequence, and it totally reflects who I am — as a person and as a business owner."
— Sophy Hurtubise, Founder, Photographer & Business Coach
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My course was NOT generating the results I wanted, so I hired Kelsey for a funnel audit and she immediately identified inconsistencies in my messaging. I'm a very in-my-head type of person sometimes where I know what I want and I know where I want to go, but I just can't get it into words. I was struggling to articulate my education messaging, as this was SO different from my photography messaging, and my sales were low because of it.
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I loooved working with Kelsey, she is professional and organized. She was easy to work with, so friendly and a great listener — especially when I talked her ear off! Kelsey made sure we were always on the same page and I always knew what was happening next. When she delivered my final assets, I was SO blown away — reading my thoughts in her words even made me emotional. It was everything I'd been thinking but didn't know how to say.
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My company's brand voice is SO clear now. It's like Kelsey went into my head, extracted every little idea I had and turned it into incredible words!! AND, my emails are performing AMAZINGLY!!!!! The sequence is something that I am beyond proud to send out, and it totally reflects who I am — as a person and as a business owner. I highly recommend working with Kelsey and her team, you won't regret it :)
Taste N Dash
My role: Launch copy — ads, emails & sales page, brand messaging guide
Now I know exactly how my brand should sound online, and WHO I want to help. Kelsey asked the right open-ended questions for me to vulnerably share my story, but still somehow make it all about the customer. You’re good, girl.”
— Melissa Chapman, Founder & Health Coach
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My biggest challenge was putting everything I wanted to say into words, and speaking to my target audience. Before working with Kelsey, I wasn’t focused on a target audience — I was speaking to everyone. I desperately needed to develop a brand voice.
I also struggled with sales and trying to be persuasive (but not pushy), so creating client-focused content that could actually SELL was a necessity (and Kelsey nailed it!).
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Kelsey is intelligent, creative, talented and super easy to work with.
She has this amazing listening ability to capture every small detail (even when my stories were alllll over the place!
She asked the right open-ended questions for me to vulnerably share my story but still somehow make it all about the customer. Her technique is truly unique.
Working with Kelsey was a TRUE eye-opener to hone in on my ideal customer and clarify the wants and needs of that specific person.
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Now I know exactly how I should be speaking online, and WHO I want to help.
The brand guide clarified and demonstrated how to remain consistent in my messaging so I can build a more substantial audience of DREAM clients, and identify their exact pain points.
I had no words to describe the launch copy. It was exactly what I wanted to say without knowing how to say it. And Kelsey expertly deciphered it all from two calls. I can’t WAIT to launch my course! Thanks to the Content by Kelsey team.
Kensho Tea
My role: Brand audit, brand messaging guide, welcome email sequence
“I’m getting SUCH great feedback from the emails. So far we’re at 100% open rate with my existing list, and a HIGH click-through rate — I’m SO excited to monitor this and connect with more ideal customers. Thank you for being such a wonderful listener and thorough creative, Kelsey!
— Elena Lozina, Founder & Matcha Connoisseur
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At Kenshō, I was struggling to find one clear voice to use across various online platforms, but especially in our email campaigns.
Our revenue was considerably below expectations, so we knew we needed to both consolidate and solidify our unique brand voice to differentiate ourselves from our competitors, AND to establish ourselves as leaders in the matcha industry.
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This experience was truly amazing! From thorough, targeted questions to on-the-spot creative brainstorming, Kelsey established herself as a trustworthy and knowledgeable professional right from the get-go.
She was also very fun to work with! Thank you for being such a wonderful listener and thorough creative! :)
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This brand voice guide is so robust — it’s exactly what we needed to know who we’re talking to, how we can connect with them and how to show up consistently.
I hardly had any edits for the guide or the emails — Kelsey really took the time to understand me, my brand and our voice before crafting the perfect copy.
And let me tell you, we’re getting SUCH great feedback from the emails. So far we’re at 100% open rate and a high click-through rate — we’re SO excited to monitor this and connect with more ideal customers.
Avenue Living
My role: Content marketing — social media strategy, social captions, blogs
“We consistently lean on Kelsey for support as a reliable, whip-smart messaging expert working as a fluid extension of our in-house team. She alleviates pressure without making more work for our team — a rare combination of conscientiousness and creativity.”
— Alexandra Larsen, Marketing Director
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Avenue Living has many businesses, all of which have grown quickly over the last few years. We needed a writer who was comfortable with fluctuating needs and our quick pace, plus who could write in multiple voices. We had high expectations for someone talented to come in and complement the needs of our various teams — and finding Kelsey was a great fit!
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Kelsey is extremely conscientious and creative, a rare combination. She seamlessly integrated with our existing processes and systems, which alleviated pressure without making more work for our team. Kelsey jumped right into writing various deliverables across topics and nailed the messaging. Kelsey has been a true pleasure to work with.
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We’ve consistently leaned on Kelsey for support, as she’s a reliable, whip-smart messaging expert working as a fluid extension of our in-house team.
Avenue Living was looking for someone who could research broadly and dive into any topic to craft intelligent, interesting content.
From self-storage to broadband, Kelsey was the one we were searching for, continuing to impress us — and even taught us a thing or two along the way.
Our Bookish Adventure
My role: Sales page, email sequences, landing pages, website copy, blogs, social captions
"I feel like I'm finally speaking to my customers. My open rate has increased substantially and I'm even getting sales through my mailing list now. I'm proud to send out emails and post copy on my website now. It’s a really great feeling.”
— Megan Lachance, Founder & Early Learning Educator
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“I basically had NO idea what I was doing in terms of selling. I had products and services I loved, but I had no clue on how to sell them.
I didn't have a brand voice or any idea of how to support, talk to or provide value to my target audience. I had a ton of knowledge to share but no idea how to do it.
I had also tried tons of courses and DIY programs but I just couldn't get it. I had this huge mental block on how to get the ideas and knowledge in my head out in words that would connect with people and sell.”
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“I always, always enjoy our conversations and get so much out of them. I throw all my info and random thoughts at you and you have this superpower of taking them all and producing amazing copy is exactly what I was trying to say (but never can) — I'm constantly impressed by your ability to do this.
You take the time to get everything right and you ask for so much clarity. I feel like you nail it every single time we talk, and then you send the perfect copy.
Plus, you put up with my crazy busy lifestyle and chaotic meetings with my tiny humans (which is always appreciated).”
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“I've seen so much improvement in my business since working with you.
I'm finally proud to send out my newsletters and post copy on my website. My open rate has increased substantially and I'm even getting sales through my mailing list now.
I feel like I'm finally speaking to my customers and know exactly who I'm talking to — I’m providing a much better service. I'm finally able to get my products and services out there and live in my "zone," and you helped me get my ideal customers there.
You continue to help me build the like, know and trust factor so I can actually help and provide my community with the knowledge and skills I have to offer. It's a really great feeling.”
Mental Fitness Hub
My role: Sales pages, email sequences, website copy, blogs
"We achieved over a 30% open rate on our brand new email list of 40,000 combined contacts. Kelsey clearly articulated our 'what' and 'why' through each copy asset, making our offer easy for customers to understand."
— Hadleigh Fischer, Co-Founder & Mental Fitness Expert
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“Despite significant experience in the mental health and wellbeing space, our new business and brand required clear explanation.
With an intangible product, overcoming entrenched views on the topic of mental health, and needing to cut through the noise, we were searching for someone to help explain our core message, and to succinctly share our offering, points of difference, and benefits with our ideal customers.
We were clear on our offer, however, our content and positioning weren’t well structured from the users’ point of view.”
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“Kelsey clearly articulated our 'what' and 'why' through each copy asset, making our offer easy for customers to understand. She is a fantastically creative, driven and engaging writer and verbal communicator.
Kelsey is highly structured, has a style that resonated with our audience, and nothing was too much to ask. Most importantly, she is adaptable, and was capable of absorbing a complex body of material, asking insightful questions to turn it into valuable, relatable copy and content.”
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“Through Kelsey’s words, we were able to articulate our value proposition, the unique target market for each offer, and address their specific pain points. It was a great experience to step back and see the building of our website and core content through an outsider’s eyes.
We achieved over a 30% open rate on our brand new email list of 40,000 combined contacts. Kelsey carefully inserted herself into the customers' shoes and prepared content that met our needs with theirs.
Kelsey was also able to help us design a 5-step cornerstone content series that allowed us to carefully convey the benefits of Mental Fitness to a wider audience — which was very important to us.”
Alyssa Mayer Yoga
My role: Website copy, brand messaging guide, content marketing strategy
“I now have website copy that lights. me. UP every time I read it! From what felt like pure confusion to me, Kelsey expertly teased out key themes and values that are now the integral heart of my business. I’m amazed how easily she cut through my overwhelm.”
— Alyssa Mayer, Founder & Certified Yoga Instructor
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Before working with Kelsey, I felt incredibly lost and overwhelmed… I had NO clue where to begin. Bouncing between social media, email marketing AND building a website… I was hopelessly spinning my wheels!
I had a sense of who I wanted to help with my services, but I was struggling to articulate what exactly I wanted to birth out into the world. My offer and my brand needed clarity.
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Kelsey really helped cut the noise by zoning in on my dream client and dream offerings. She helped me narrow my focus, instead of getting overwhelmed and distracted by every single to-do.
She always listened attentively while I rambled on — from what felt like pure confusion to me, she expertly teased out key themes and values that are now the integral heart of my business.
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Thanks to Kelsey’s time, care and dedication (and of course delicate wordsmithing), I now have:
A detailed brand messaging guide that helps me stay on brand and in line with my core values.
Crystal clear offers that serve both me and my client while aligning with my brand goals and strategies.
And a gorgeous website with copy that lights. me. UP everytime I read it — I feel so proud every time I look at it!
At Heart Creative
My role: video scripts, e-book, website copy, content marketing
“Kelsey’s superpower is listening to what you share and distilling it into concise, effective copy that truly resonates with your specific audience (not trying to speak to everyone). She saved me a lot of time and energy by continually crafting and editing expert client communications — instead of writing it on my own.”
— Bryton Udy, Founder & Chief Marketing Officer
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I needed of a copywriter who I could trust to embody the brand voices of my clients, while also clearly communicating their brand stories (and good copywriters can be hard to come by).
I was looking for someone who could seamlessly fit into my business — and Kelsey’s team was a great extension!
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Kelsey is attentive, dedicated, and truly a great writer. Her superpower is listening to the information you share and distilling it into concise, effective copy that truly resonates with your specific audience (not trying to speak to everyone).
I enjoyed working with Kelsey and would recommend her in an instant.
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While I can’t share specific client metrics or stats, what I CAN say is that Kelsey saved me a lot of time and energy by continually crafting and editing expert client communications — instead of doing it on my own.
This allowed me to spend valuable time on other parts of my business — like creating new offers, helping more clients, hiring additional team members, and more.