5 Ways Hiring A Copywriter On Retainer Benefits Your Brand
Copy plays a major role in every brand — from your about page and your social media channels, to your email marketing and product launches. That's why I always say copy is the lifeblood of any brand, and how words have the power to sway — or derail — any sale.
It’s easy enough to type “copywriters near me” into Google or hire someone through a content mill like Upwork, but the thing is… you never really know what (or who) you’re going to get.
Will they understand your brand?
Will they deliver? And on time?
Will their copy convert?
Are they even available to work with you long-term?
If you find yourself endlessly frustrated with inconsistent copy, the constant copywriter search, fluctuating quotes or rush fees for last-minute projects, here are five reasons why you should skip the headache and hire a copywriter on retainer:
1. NO MORE BUDGET SURPRISES
Requesting quote after quote for each new project diverts time and energy away from other aspects of your business. It means your expenses are unpredictable and always fluctuating. When you have a copywriter on retainer, you know exactly how much you’re spending each month, so the predictable pricing brings stability to your cash flow and your business.
2. SAVE TIME & RESOURCES
Vetting someone new takes a lot of time — your most precious resource IMO. After reviewing writing samples, interviewing potential copywriters, requesting quotes and comparing them for each new project that comes up, you’re losing valuable time that could be better spent elsewhere. Having a copywriter on retainer ensures you have someone skilled available whenever you need them.
3. SKIP THE NEW HIRE ONBOARDING
To write truly powerful copy, it’s crucial for copywriters to know your brand inside and out — voice, mission, core values, audience, the list goes on. Plus, it takes time for a new copywriter to familiarize themself with your brand — an important part of the process to ensure your messaging aligns with your mission. So hiring a copywriter on retainer (someone who already knows what your brand stands for) is invaluable, eliminating the need to retrain each time you need copy.
4. BE CONSISTENT IN YOUR COPY
Brand consistency creates lifelong customers by building an easily recognizable and trustworthy brand. Copy holds a lot of persuasive power, but slips or inconsistences in brand voice and phraseology have the potential to create confusion and ultimately push customers away. By choosing one person to write all your copy, you have fluidity throughout your content and across all platforms — with the ability to create themes and interconnectedness over time that further brand recognition.
5. HAVE A COPYWRITER ON SPEED DIAL
As you know, life is often unpredictable, and last-minute projects are sometimes just unavoidable. Perhaps you’re preparing for an upcoming launch, re-engaging your email list or firing up some new Facebook ads — if you need copy in a pinch, a copywriter on retainer will have space saved in their calendar for you. That's right — never miss another deadline!
Words wield power, and a lot of it. As a business owner, your copy holds the keys to conversion — moving potential buyers from “window shoppers” to lifelong customers.
If writing conversion copy isn't your strong suit — whether it’s inconsistency, instability, unreliability or cost holding you back — avoid the constant struggle by hiring a copywriter on retainer.
Connect with me to learn how I can help you grow your business with consistent, high-converting copy.
