Sharing tactics and strategies to help you grow your business gracefully.
Use The Power Of Community To Attract New Clients With This 5-Step Strategy
Why your business needs an online community like yesterday, and my 5-step strategy to build a thriving online community from scratch that helps you say goodbye to sleazy, churn and burn, and hello to consistent and irrationally loyal fans!
4 Essential Elements To Brand-Building Copy That Converts Like Crazy
Building a brand is hard work — or at least it can be if you don’t know where to start. At the heart of building a business that works is a strong marketing strategy that starts with brand building copy.
The Truth About AI Copywriting: Enhancing Efficiency Or Replacing Human Writers?
Can AI write copy as well as us? Is AI the future of copywriting? And perhaps the biggest question, will AI replace me? Discover the 3 things AI copwriting tools CAN do, the 6 things it CAN’T do, and my thoughts on all 3 of these important qus.
Your Guide To Working With Content by Kelsey
We are not your typical agency. At Content by Kelsey Inc, we do things differently. Which is why we wrote this guide to working with us, including how we can support you to make more impact.
How Hiring 1 Great Copywriter Can Fill 5 Roles In Your Business
Here’s the truth — most businesses don’t know *why* they do what they do… Are you one of them? I’ve dug deep into my signature interviewing questions vault and picked out the top 3 I’d ask you to get started on the path to discovering your why…
Skyrocket Your Conversions With 3 Proven Copy Strategies In 2023
If you want copy that works, that connects and converts (why wouldn’t you?!) then you need this. These are the 3 proven copy strategies to high converting copy that doesn’t make you sound r-o-b-o-t-i-c.
How You Can Hook Attention (In An Era of Dwindling Attention Spans) And Keep It
There is no denying that there is more vying for our attention than ever before in this digital age. BUT, the answer isn’t condensing all our marketing campaigns into eight-second soundbites. This blog post explores the question: how do we effectively communicate in this new world?
The 7 Assets You Need For A Perfect Launch
As a business owner, launching a product or service can feel like you're spinning a LOT of plates simultaneously. So whether this is your first big launch (or you've launched many, many times before), use this checklist of the seven necessary assets for the perfect launch.
Copywriting Vs. Content Writing: What Does My Business Need?
I started my professional writing career as a content writer in 2017 (with many years of writing already under my belt). However, I enrolled in a copywriting program in January 2021 and fell in love with copywriting.
Since then, I have slowly shifted my business to incorporate both kinds of writing but lean more heavily on copywriting, so I can help entrepreneurs and business owners crystallize their message, reach their ideal client, and make a bigger impact by converting more of their ideal audience.
5 Ways Hiring A Copywriter On Retainer Benefits Your Brand
Copy plays a major role in every brand — from your about page and your social media channels, to your email marketing and product launches. That's why I always say copy is the lifeblood of any brand, and how words have the power to sway — or derail — any sale.