Your Guide To Working With Content by Kelsey
Hey there! I’m Kelsey Woods, the founder and head copywriter at Content by Kelsey.
And I know it can be daunting to work with a new copywriter or agency for the first time. If you’re reading this, it’s likely because you…
Are interested in working with us — yay!
Have questions about our process — we've got answers.
Are curious if working with us is the right choice — read on, my friend.
Or all the above.
Now you might be thinking —
What does working with you look like?
What does "xyz service" cost?
I'm not sure if now is the right time for me…
My last copywriter didn't pan out so well…
Does my business need this or that?
Actually, I don't know WHAT my brand needs…
How does any of this work?!
[insert ANY other lingering doubts / questions / limiting beliefs here]
Whether you're thinking one or all of these things, I invite you to take a breath and sigh it out. Because you're here now, and my job is to guide you using proven methods, strategies and formulas to build your brand, nurture your audience and boost conversions. I got you.
That's why I’ve created this simple how-to guide — so you can get a glimpse of what working with us looks like.
So first of all, thank you for considering Content by Kelsey, and I SO appreciate you sharing your time, space and energy with us.
As a heart-centered entrepreneur, it lights me up knowing that you're investing in solutions to build your business and grow your impact.
Our Unique Approach To Serving Clients Like You
I started out as a solopreneur back in 2017, helping clients with anything from content creation to digital marketing. Fast forward years later, and I've now scaled Content by Kelsey to a boutique agency because I simply ran out of time — and I wanted to help as many mission-driven brands as possible.
Now, I lead an intimate handpicked team of industry specialists who help me deliver high-end copywriting, marketing, branding, strategy and content services to our clients worldwide. While some would categorize us as a full-service marketing agency, I know we’re much more than that.
We’re a team of heart-centered strategists, marketers and writers. And unlike other run-of-the-mill agencies, I am personally involved with every single client. Meaning that when you work with us, you get direct and personal access to me. I will always be your first point of contact. (Which also means we only work with a few clients at a time — to ensure YOU are my priority).
My mission is (and will always be) to create positive change in the world, and that impact starts with you — when you succeed in your mission, I succeed in mine.
How We Can Help You Increase Your Reach, Impact & Revenue
All the services we offer at Content by Kelsey are specially designed and personalized to help you build your business through clarity, visibility and conversions.
How we can help you falls into three main buckets, and often we're pulling from all three simultaneously:
1. GAIN CLARITY & DIRECTION
(aka Marketing Strategy)
When you find yourself stuck on what your voice should sound like, what’s holding your existing marketing efforts back, or what your next move could be… Getting clear on your brand, audience and goals will help you confidently find the next right step to create the impact you seek.
Our services include:
Marketing audits
Copy critiques
Strategy calls
Brand voice guides
Customer avatars
2. INCREASE YOUR AWARENESS & VISIBILITY
(aka Content Management & Email Marketing)
For people to connect with you and your brand, they must first learn about you. For people to learn about you, you must be visible. So to increase your visibility, we recommend a consistent content marketing strategy, so you can increase awareness, build trust and gain loyalty.
Content marketing allows you to connect, empower and inspire your audience regularly, not just when you’re looking for a sale (we call this nurturing). By increasing your visibility through social media, blogs and email marketing, your customers will get to know you better and faster, which means they'll be more likely to buy when you launch or make an offer.
Our services include:
Social media (full-service)
Blog writing
Content emails
Welcome emails
Email newsletters
Video scripts
2. SKYROCKETING SALES
(aka Conversion Copywriting)
Increasing conversions looks different depending on your unique business, offerings and strategy. And we want to remind you that conversion doesn't only refer to sales, but also more clicks, downloads, sign-ups, you name it (it's measuring the follow-through of whatever action you're asking your audience to take). We write copy for sales pages, websites, launches and more to optimize your conversion rates using psychology-backed principles, persuasive copy and values-based marketing that both empowers and feels good.
Our services include:
Website copy
Launch copy
Sales pages
Landing pages
Facebook ads
Sales emails
How We Can Work Together
If reading about what we do and why we do it resonates with you, here's how we like to work with our clients. Every relationship is different, but we’ve found that we generally work with clients in one of two ways: project-based work or retainers.
Let’s break down how each one works.
1. PROJECT-BASED ASSETS
Sometimes you have a one-off project you need completed for a certain date, or you want to see how we work together best before signing a retainer. If you don't have ongoing marketing needs, a project-based model may suit you best.
Project-based work could include assets like full website copy and design, a sales page rewrite for a launch, a marketing audit, or brand copy assets for your newly launched business.
With project-based work, we first agree on the deliverables, investment and timeline before booking your kick-off call. Then, the Content by Kelsey team gets to work. See our typical workflow below.
If you have a project in mind, book your free discovery call and let's chat.
2. RETAINER
Whether starting with a project or jumping straight into monthly work, most of our clients shift to a retainer model if they're not already there. Hiring us on retainer means you reserve space in our schedule, which allows us to work together monthly, guaranteeing we have time and space for your marketing needs.
Retainers are ideal if you require regular support, advice or guidance on your marketing, such as content management, social media marketing, email marketing, launches, you name it. Many clients work with us on retainer to consistently communicate with their audience, building brand awareness and nurturing them until the next offer is ready.
Due to the in-depth work required to properly understand your brand, audience and vision, our retainers start at a minimum three-month commitment.
If you’re new to us and curious about ongoing support, book a free discovery call so we can discuss your next best step.
Your Investment
We pride ourselves on offering a wide variety of services based on your specific needs, whether consulting and coaching, or done-for-you marketing and copywriting services.
Our process is built to maximize our time together by gathering everything we need from 1-2 calls, and then delivering everything you asked for. That means your time investment is low, and your result is high.
When it comes to cost, we use values-based pricing to incorporate all your needs, whether strategy, writing, brand management, implementation, you name it. Because your needs differ as your business differs from the next, book a free discovery call to request a custom quote.
Ready To Get Started?
If you have a project in mind, want to discuss retainer services, or are not sure which direction is best for your brand, book a free discovery call.
Perhaps you want to brainstorm ideas, strategize about an upcoming launch, gain clarity on your next best steps, or simply work through a marketing problem, book a strategy call.
I know it can be daunting to work with a new copywriter or agency for the first time. If that’s you, let’s hop on a call. Click here to request your free 30-minute call.
